IAVA has partnered with JCPenney and Joseph Abboud to launch "Welcome Home Joe," a national campaign that provides Iraq and Afghanistan veterans with $1 million in certificates to purchase professional attire as they transition to the civilian workforce.
With over 2 million servicemen and women who deployed as part of Operation Enduring Freedom and Operation Iraqi Freedom, Welcome Home Joe seeks to honor and help support America's next generation of veterans as they pursue career opportunities after their military service. The Welcome Home Joe program materials feature real veterans and IAVA members who describe their military experiences in a video diary filmed during a photo shoot for JOE Joseph Abboud apparel. You can view footage from the shoot and read more about some of the military service members who served overseas by visiting www.jcp.com/welcomehomejoe.
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