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What is the purpose of an organization vision statement?  
A vision statement is key to an organization’s strategic planning. The organization’s vision should relate to the purpose of its existence. It should incorporate aspects that relate to the organization’s members that would motivate them to align with management in achieving goals related to the organization’s vision. An organization’s vision should be based on the organization’s current state and focus on its leaders (and members) want to see it in the future. It should promote interest and commitment; build confidence among members and other stakeholders; provide direction and purpose; and develop a sense of ownership among members of the organization.
Keywords: Strategic communication, Leadership, Organizational growth, organizational change

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Service ProviderReferenceMeans of Delivery
Army Continuing Education System
Department of Army Field Manual 22-100 Publication
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